IKEA selling hotdogs?
I recently came across an article that stated the Ikea catalogue had surpassed the bible as the largest circulating publication in the world. The new 2007 Ikea Canada catalogue certainly puts new meaning to the term, a “balls out” business approach. The inside of a two-page, front-cover foldout portrays a family lounging on a bed with a dog that appears to a large human-like appendage that would make Tommy Lee envious. Ikea officials in Canada have denied rumors that a disgruntled employee manipulated the image in Photoshop claiming, " The picture has definitely not been tampered with…We saw this particular photo when the prints came through here in Canada....but we can definitely say this is a picture of a dog's leg, and it is not something else."
Ikea CEO Anders Dahlvig reported that he couldn’t bear any further cracks about “Swedish meatballs” or “wiener schnitzel”. After seeing the catalogue’s inside cover Burlington, Ontario resident and housewife Agnes Pullman promptly exclaimed “for heaven’s sake, think of the children”. Eden Fantasy adult toy shop owner, Morgan Steele appeared puzzled by the new catalogue stating, “I thought the Germans were into this stuff…but the Swedes?…I mean, they like their Seka, but this other stuff?”
Swedish car manufacturer Volvo is also hoping to cash in the notoriety of the catalogue and have decided to add two new vehicles to their Fall 2008 lineup, included will be the KY 300 series and the new fuel/battery hybrid SUV dubbed the Astroglide.
As for Ikea, the home-furnishing company's catalogues have come under scrutiny in the past as its publications have developed an online cult following as mysterious cat pictures, Mickey Mouse references and weird publications wedged into book shelves in catalogue images have been discovered.